Decoding the myth of luxury in cosmetics herbal products advertisements
نویسندگان
چکیده
The study begins with a perilous standpoint of lovely images (female/male/child) in the mass media being regularly developed formulaic typecasting concept beauty. Quite few feminine beauty myths have been grown India during contemporary times. rise cosmetic herbal advertisements portraying regressive womanly to endorse products. Cosmetics perception integration is observed respect portrayed by media. authors examine structures herbals and their fundamental features. This because deep rooted androcentric dogma which portrays objectifies certain gender (especially women). Media vehemently disseminates much distorted “beauty”. Brand changes entire appearance varied makeup There are evidently many products available market promises bring change color/look/appearance altogether not always true but argues that narratives these creating an illusion. Roland Barthes's theory mythology has taken into consideration understand luxury myth, attributes misleading information content. further directs assimilate consumers along semiology depicting myth. huge gap between women reality representative It very crucial balanced perceived presented or drive
منابع مشابه
Cosmetics Potential of Herbal Extracts
Cosmetology, the science of alteration of appearance, has been practiced since primordial times. In India, the concept of using herbs for beautification finds its origin in traditional medicine literature like Ayurveda. The cosmetic preparations were used for the purpose of worship and sensual enjoyment. Moreover, since centuries, the herbal extracts, as a whole or part thereof, have been used ...
متن کاملTracks of ancient cosmetics in the modern era of cosmetics
Cosmetics is as old as the history of human being. It has been present in human life since the times of the most ancient civilizations. Perfumery is one of the oldest branches of cosmetics. Valerian perfumes found from the Pharaohs’ pyramids, had maintained their aroma. Coriander, Mace oil, cardamom, cinnamon, and juniper were also the favorite materials used for perfumery in ancient Egyptian c...
متن کاملNanotechnology in Herbal Medicines and Cosmetics
Nanophytomedicines are prepared from active phytoconstituents or standardized extracts. The world market for nanomedicine is estimated to reach $130.9 billion by the fiscal year 2016. Liposome nanoparticle (NP) with entrapped doxorubicin has been reported to be 300 fold more effective because of better pharmacokinetic ability in treatment of Kaposi sarcoma. NP of paclitaxel is used in the treat...
متن کاملTracks of ancient cosmetics in the modern era of cosmetics
Cosmetics is as old as the history of human being. It has been present in human life since the times of the most ancient civilizations. Perfumery is one of the oldest branches of cosmetics. Valerian perfumes found from the Pharaohs’ pyramids, had maintained their aroma. Coriander, Mace oil, cardamom, cinnamon, and juniper were also the favorite materials used for perfumery in ancient Egyptian c...
متن کاملHerbal Cosmetics for Skin and Hair care
The cosmetics are the utility products used extensively throughout the world for maintaining and improving general appearance of face and other parts of body e.g. mouth, hand finger, eye, hair, etc. It includes creams, powders, face pack, lotions, moisturizers, shampoo, hair oil, conditioners, nail polish, etc. Smooth, shinning, healthy skin and hair certainly count for a beautiful woman or han...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: RUDN Journal of Studies in Literature and Journalism
سال: 2023
ISSN: ['2312-9220', '2312-9247']
DOI: https://doi.org/10.22363/2312-9220-2023-28-1-175-186